An in-port tour operator at Mahogany Bay, Roatán — zip lines, ATVs, horseback rides for cruise visitors. We run their search presence and paid campaigns.
The ad account was spending real money against a broken conversion signal. The one live campaign bid on Maximize Conversion Value, but no real booking revenue was being passed in — every conversion counted a flat $1. Around 18 different actions were marked "primary", so the bidding algorithm chased cheap micro-actions (add-to-cart, map directions, even YouTube subscribes) instead of sales.
None of it needed more budget. It needed fixing what the account counted as success.
Paid traffic is only as good as the signal it optimizes toward. Most accounts we open have the same illness: automation pointed at the wrong target, budget quietly underspent, and the highest-intent searches left to competitors. The fix is rarely more spend — it’s making the account count the right thing, then covering the searches that convert.
That’s the audit we give away free, for any business: 48 hours, concrete numbers, no obligation.
Or email us directly: hello@nebulanet.ca · Nebulanet · two-person digital studio · Hungary